2026-04-24
I spent about six months being confused by Google Analytics 4. Not because it is fundamentally complicated, but because Google wrote the documentation for enterprise teams […]
Marketing data, analytics, and insights
2026-03-24
Small business owners hear the phrase “predictive analytics” and immediately think it requires a data science team, a six-figure software budget, and months of implementation time. […]
2026-03-17
I have built a lot of marketing reports over the years. Most of them were useless. They looked great on the surface — full of colorful […]
2026-03-17
I have made every A/B testing mistake that exists. I declared winners after 200 visitors and implemented changes that actually hurt revenue. I tested five variables […]
2026-02-15
I have built a lot of marketing dashboards over the years. Most of them were useless. They looked great on the surface — colorful charts with […]
2026-02-12
Bounce rate is one of the most misunderstood metrics in web analytics. Most people think a high bounce rate is always bad and spend significant time […]