2026-04-04
Cart abandonment sounds like it is the customer’s fault. They added items to their cart. They showed clear purchase intent. Then they changed their minds and […]
E-commerce marketing and optimization
2026-04-03
I audited a client’s product pages and found a set of specific problems that, when fixed, increased their conversion rate by 40 percent. The client had […]
2026-03-19
The most expensive mistake an e-commerce store can make is bad product photography. I have seen a $5,000 product sell poorly because the photos looked like […]
2026-02-22
Shipping strategy does not get enough attention in e-commerce conversations. Everyone focuses on product quality, pricing, photography, and marketing — the visible parts of running an […]
2026-02-15
I ran a conversion rate optimization project for an e-commerce client who was doing about $200,000 per month in revenue. Their conversion rate was 2.1 percent, […]