2026-04-18
Remarketing has a bad reputation, and honestly, some of it is deserved. There is nothing more annoying than browsing a website once, deciding not to buy, […]
Pay-per-click advertising and paid search
2026-03-14
I spent $50,000 on Google Ads. It was not my money — it was a client’s. They trusted me with a $10,000 monthly budget for five […]
2026-02-09
I’ve managed over $2 million in Google Ads spend across 40+ accounts in the last five years. This isn’t a flex — it’s a confession. Most […]