E-Commerce

5 articles

Cart Abandonment Is Not a Failure — It Is an Opportunity

Cart abandonment sounds like it is the customer’s fault. They added items to their cart. They showed clear purchase intent. Then they changed th

The Product Page Audit That Increased Revenue by 40%

I audited a client’s product pages and found a set of specific problems that, when fixed, increased their conversion rate by 40 percent. The cli

Product Photos Are Killing Your Sales — Here's How to Fix Them

The most expensive mistake an e-commerce store can make is bad product photography. I have seen a $5,000 product sell poorly because the photos looked

Shipping Strategy as a Growth Lever: What Nobody Tells You

Shipping strategy does not get enough attention in e-commerce conversations. Everyone focuses on product quality, pricing, photography, and marketing

E-Commerce CRO: 7 Changes That Doubled Our Conversion Rate

I ran a conversion rate optimization project for an e-commerce client who was doing about $200,000 per month in revenue. Their conversion rate was 2.1