PPC & Paid Search

3 articles

Remarketing That Doesn't Creep People Out

Remarketing has a bad reputation, and honestly, some of it is deserved. There is nothing more annoying than browsing a website once, deciding not to b

I Spent $50,000 on Google Ads So You Don't Have to Make the Same Mistakes

I spent $50,000 on Google Ads. It was not my money — it was a client’s. They trusted me with a $10,000 monthly budget for five […]

5 PPC Campaign Mistakes Burn Your Budget (And How to Fix Every Single One)

I’ve managed over $2 million in Google Ads spend across 40+ accounts in the last five years. This isn’t a flex — it’s a confession.