Web Design & UX

6 articles

Navigation Design Is Costing You Customers: The Three-Click Test

A client was losing customers because of poor navigation design. It took me about an hour to diagnose the problem, and the fix took less than […]

I Redesigned a 6-Figure Site Based Only on Heatmaps — Here Is What Happened

A client came to me with a site doing over one million dollars in annual revenue but with a flat conversion rate that had not moved […]

I Redesigned My Landing Page and Tripled Conversions in 2 Weeks

I redesigned a landing page for a SaaS company that was getting decent traffic but not enough conversions. The page was well-designed by any visual st

Mobile-First Design: Why Your WordPress Theme Is Losing Mobile Traffic

I tested 50 popular WordPress themes on actual mobile devices to understand why so many sites are losing mobile traffic. The results were worse than I

The Hidden Cost of Bad UX: What Slow Navigation Costs You Every Month

I audited a site that was losing about $12,000 per month in potential revenue. The cause was not bad products, weak marketing, or poor pricing. It […]

Core Web Vitals Ruined My Rankings — Then I Fixed It

March 2024. I walk into a client meeting expecting the usual monthly review. Instead the CEO is staring at a screen full of red numbers. Organic […]