2026-04-04
Cart abandonment sounds like it is the customer’s fault. They added items to their cart. They showed clear purchase intent. Then they changed their minds and […]
2026-04-03
I audited a client’s product pages and found a set of specific problems that, when fixed, increased their conversion rate by 40 percent. The client had […]
2026-03-29
For three years I managed social media for five B2B companies simultaneously. The total team size across all five accounts was one person. That was me. […]
2026-03-27
I have tested well over a hundred different ChatGPT prompts for marketing tasks over the past year and a half. I have tried prompts shared by […]
2026-03-24
Small business owners hear the phrase “predictive analytics” and immediately think it requires a data science team, a six-figure software budget, and months of implementation time. […]
2026-03-20
When I first started blogging, I had a simple system: write a 2,000-word article every Monday, publish it, share the link, and start thinking about next […]
2026-03-19
I have launched eight WordPress sites from absolute zero. Not from some existing audience or email list. Zero visitors. Zero subscribers. Zero social media following. Completely […]
2026-03-19
The most expensive mistake an e-commerce store can make is bad product photography. I have seen a $5,000 product sell poorly because the photos looked like […]
2026-03-17
I have built a lot of marketing reports over the years. Most of them were useless. They looked great on the surface — full of colorful […]
2026-03-17
I have made every A/B testing mistake that exists. I declared winners after 200 visitors and implemented changes that actually hurt revenue. I tested five variables […]
2026-03-14
I spent $50,000 on Google Ads. It was not my money — it was a client’s. They trusted me with a $10,000 monthly budget for five […]
2026-03-10
In early 2024 I decided to run an experiment that I was fairly sure would fail. I wanted to see if I could use AI to […]