I have launched eight WordPress sites from absolute zero. Not from some existing audience or email list. Zero visitors. Zero subscribers. Zero social media following. Completely […]
The most expensive mistake an e-commerce store can make is bad product photography. I have seen a $5,000 product sell poorly because the photos looked like […]
I have made every A/B testing mistake that exists. I declared winners after 200 visitors and implemented changes that actually hurt revenue. I tested five variables […]
I ran a conversion rate optimization project for an e-commerce client who was doing about $200,000 per month in revenue. Their conversion rate was 2.1 percent, […]
I started my first email list with zero subscribers, zero traffic, and zero budget. Twelve months later I had 2400 subscribers who were generating about 30 […]
For about two years I tried to outsmart the social media algorithm. I read every blog post about the perfect posting time. I experimented with hashtag […]