2026-03-17
I have made every A/B testing mistake that exists. I declared winners after 200 visitors and implemented changes that actually hurt revenue. I tested five variables […]
2026-03-14
I spent $50,000 on Google Ads. It was not my money — it was a client’s. They trusted me with a $10,000 monthly budget for five […]
2026-03-02
I remember the exact moment my blog hit ten thousand monthly visitors. It was a Tuesday afternoon in my eighth month of blogging. I opened Google […]
2026-02-22
I redesigned a landing page for a SaaS company that was getting decent traffic but not enough conversions. The page was well-designed by any visual standard […]
2026-02-20
I tested 50 popular WordPress themes on actual mobile devices to understand why so many sites are losing mobile traffic. The results were worse than I […]
2026-02-15
I ran a conversion rate optimization project for an e-commerce client who was doing about $200,000 per month in revenue. Their conversion rate was 2.1 percent, […]
2026-02-09
I started my first email list with zero subscribers, zero traffic, and zero budget. Twelve months later I had 2400 subscribers who were generating about 30 […]
2026-02-07
I audited a site that was losing about $12,000 per month in potential revenue. The cause was not bad products, weak marketing, or poor pricing. It […]
2026-02-02
“The marketing funnel is dead.” I heard this phrase so many times at conferences and in blog posts that I started to believe it. The old […]