2026-03-07
People ask me all the time how to do social media when you have a small team or no budget. The answer is not a better […]
2026-03-02
I remember the exact moment my blog hit ten thousand monthly visitors. It was a Tuesday afternoon in my eighth month of blogging. I opened Google […]
2026-02-25
I have written somewhere around 300 blog posts over the last five years across different sites. About 60 of them — roughly 20% — generate 80% […]
2026-02-22
A client came to me with a site doing over one million dollars in annual revenue but with a flat conversion rate that had not moved […]
2026-02-22
Shipping strategy does not get enough attention in e-commerce conversations. Everyone focuses on product quality, pricing, photography, and marketing — the visible parts of running an […]
2026-02-22
I redesigned a landing page for a SaaS company that was getting decent traffic but not enough conversions. The page was well-designed by any visual standard […]
2026-02-20
I tested 50 popular WordPress themes on actual mobile devices to understand why so many sites are losing mobile traffic. The results were worse than I […]
2026-02-19
I let AI run my email campaigns for 90 days with minimal human oversight. This was not a supervised experiment where I reviewed every draft before […]
2026-02-15
I have built a lot of marketing dashboards over the years. Most of them were useless. They looked great on the surface — colorful charts with […]
2026-02-15
I ran a conversion rate optimization project for an e-commerce client who was doing about $200,000 per month in revenue. Their conversion rate was 2.1 percent, […]
2026-02-12
Bounce rate is one of the most misunderstood metrics in web analytics. Most people think a high bounce rate is always bad and spend significant time […]
2026-02-09
I’ve managed over $2 million in Google Ads spend across 40+ accounts in the last five years. This isn’t a flex — it’s a confession. Most […]